How does it sound?

In 1897, the word "Kodak" sparkled from an electric sign on London's Trafalgar Square -- one of the first such signs to be used in advertising.

Today, company advertising appears around the world and the trademark "Kodak," coined by George Eastman himself, is familiar to nearly everyone.

The word "Kodak" was first registered as a trademark in 1888. There has been some fanciful speculation, from time to time, on how the name was originated. But the plain truth is that Eastman invented it out of thin air.

He explained: "I devised the name myself. The letter "K" had been a favorite with me -- it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result."

To read more about George Eastman, see
http://www.kodak.com/US/en/corp/kodakHistory/eastmanTheMan.shtml